2025 is the year Tala Philippines has planted the seed of hope for the Global Majority with the belief that planting the seeds of healthy financial habits is the first step to achieving a significant change. This has proved to be the same formula of success for the year 2025, where Tala has achieved a sustained growth as it actively diversified the tools of empowerment beyond just credit, but by bringing financial access closer to many Filipinos in need.
This year, we have reached 4.5 million customers nationwide, a record-breaking number to our expanding customer base. On top of this milestone, we have also reached over 28 million total disbursed loans amounting to Php 137 billion. These are more than just figures, they are a testament of the increasing trust that Filipinos have for Tala as their financial partner for long-term growth. This is how we reaffirm our commitment of advancing financial inclusion for the underbanked population.
One of the highlights of 2025 was also the launch of our new campaign called TALAverse: Patas na ang Laban! that aims to actively promote fairness and equal access to financial services for all. Moreover, this campaign featured the introduction of its very first brand ambassador–award-winning actress, mom, and entrepreneur, Judy Ann Santos. She is the perfect embodiment of Tala’s promise to our customers: that Tala will be their “kasangga sa laban ng buhay” in a world where financial empowerment is a superpower, and the belief that every Filipino is the hero of their own life transformations.
Tala also took this year to further boost its social media engagement with a fresh digital initiative of a TikTok game filter within the TALAverse campaign. This interactive branded mission was executed in collaboration with influencers, and gave the users a chance to share their financial goals with Tala, and win raffle prizes.
As part of expanding our reach, we also brought our award-winning flagship financial literacy program, TALAkayan with Salve Ibañez, from in-person workshops into the digital space. These online episodes are released every Saturday across all our official social media platforms–Facebook, YouTube, and TikTok pages, highlighting the company’s efforts to help Filipinos navigate their financial journeys.
This strengthened commitment to building a financially informed and empowered Philippines did not go unnoticed as it garnered distinction from award-giving bodies, gaining momentum and recognition locally and in Asia.
Notably, Tala’s workshop series, TALAkayan with Salve Ibañez, has been presented with a Stevie® Award at the Asia Pacific Stevie® Awards held in Seoul, South Korea last May for the Innovation in Community Relations or Public Service Communications category. In the same year, TALAkayan was also given an Excellence Award and got recognition in the Community Relations and Corporate Social Responsibility category at the Philippine Quill Awards.